The Homeschooling Image

 


The Homeschooling Image: Public Relations Basics is now available as an ebook. For the free download, visit my Lulu Storefront.



In 1996, which now seems about a century ago, I published a little booklet called The Homeschooling Image: Public Relations Basics. It was a collection of everything I knew about writing for publication, formatting press releases, putting on homeschool info nights, and anything else I could think of for anyone working to improve the public’s perception of homeschooling.


I printed a few hundred copies, sold quite a few, and eventually gave the rest to the National Home Education Network (NHEN). Still, every few months, I get inquiries about whether it’s still available, and I’ve finally decided that the time has come to do something about that.


I dug around a bit and discovered that I no longer had any electronic copies of the contents—not too surprising since it was written at least four computers ago. (I think the last time I remember having copies of the files, they were on a Zip disk.) So I resigned myself to typing it all again, revising here and there as I tapped away.


It’s surprising to reread now—emailed press releases were somewhat frowned upon then, and businesses who put their web URLs in their ads were perhaps a bit pretentious. Blogs were unheard of. But there’s a lot of good information in that little booklet, and with a few judicious updates, it should be as useful as ever.




   

Contents


Introduction


Part 1: The Basics

    Getting Started

    Looking Professional

    Developing a House Style

    To Hyphenate or Not to Hyphenate?

    Creating & Using Logos


Part 2: Announcing Yourself

    Newswriting

    Press Release Format

    Live Radio Spot Format


Part 3: Being Interviewed

    Talking About Homeschooling with the Media

    Tips for Print Interviews

    Tips for Broadcast Interviews

    Talk Radio: Melissa Hatheway


Part 4: Putting Your Message Out

    Creating Media Kits

    Building a Media List

    A FAQ on FAQs

    Featuring Homeschooling


Part 5: Events & Community

    Homeschool Information Nights

    Community Education Classes

    Conferences & Trade Shows


Bibliography

IMAGE

Homeschooling



THE

   PUBLIC RELATIONS BASICS