Fencing’s a SPORT?

A Guide to Promoting Fencing Locally & Regionally

Appendix 1

Bibliography

Public Relations & Publicity

Levine, Michael, Guerilla PR: How You Can Wage an Effective Publicity Campaign . . . Without Going Broke (HarperBusiness, 1993; ISBN 0-88730-664-0).

_____. Guerilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between (McGraw-Hill, 2003; ISBN 978-0071382328).

Phillips, Michael, and Salli Rasberry, Marketing Without Advertising (Nolo Press, 2008; ISBN 978-1413306323). A classic; full of ideas for those with little or no money to spend on PR.

Yale, David, and Andrew J. Carothers, The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage (McGraw-Hill, 2001; ISBN 978-0844232423).

Style & Usage

Associated Press, The Associated Press Stylebook (Basic Books, 2004; ISBN 0465004881).

The Chicago Manual of Style (University of Chicago Press, 2003; ISBN 978-0226104034). Everything (and more!) you’ll ever want to know about style and usage, and preparing manuscripts for publication.

Follett, Wilson, Modern American Usage (Hill and Wang, 1998; ISBN 978-0809069514).

Fowler, H. W., A Dictionary of Modern English Usage (Oxford University Press, 1983; ISBN 978-0192813893). The classic English language reference. There is a 2004 revision by R. W. Burchfield, also from Oxford (ISBN 978-0198610212), that is somewhat controversial and disliked by Fowler aficionados.

Judd, Karen, Copyediting: A Practical Guide (Crisp Learning, 2001; ISBN 978-1560526087). Good advice for writers and those using writers’ work, especially on finding and correcting flaws; excellent bibliography.

Strunk, William, Jr., and E. B. White, The Elements of Style (Allyn & Bacon, 1999; ISBN 978-0205313426). THE book to get if you can only get one; deceptively simple guide to clear, effective, and elegant writing.

Yagoda, Ben, When You Catch an Adjective, Kill It! (Broadway, 2007; ISBN 978-0767920780). Not a style guide, but worth the read nonetheless. Both useful and opinionated—and downright fun.

Design, Typography & the Web

Alder, Elizabeth, Everyone’s Guide to Successful Publications (Peachpit Press, 1993: ISBN 978-1566090278). Not just concerned with the visual impact of publications, this comprehensive volume covers the entire process: planning, writing, design, desktop publishing, printing, and distribution.

White, Jan V., Graphic Design for the Electronic Age (Watson-Guptill Publications, 1988; ISBN 978-0823021222). Useful (and even interesting to read) discussion of printing and publishing, and why they are done the way they are. Clear presentation of options for effective design and layout, despite the technological changes since publication.

† Williams, Robin, The Mac Is Not a Typewriter (Peachpit Press, 2003; ISBN 978-0201782639).

† _____, Beyond the Mac Is Not a Typewriter (Peachpit Press, 1996; ISBN 978-0201885989).

* _____, The Non-Designer’s Design Book (Peachpit Press, 2008; ISBN 978-0321534040).

* _____, The Non-Designer’s Web Book (Peachpit Press, 2005; ISBN 978-03213030370). Like all of Robin Williams’s titles, this is a clear and concise guide to the essentials of good design for those without any particular background in design, but useful even to the experienced.

* _____, The Non-Designer’s Type Book (Peachpit Press, 2005; ISBN 978-0321303363)

* _____, and John Tollett, Robin Williams Design Workshop (Peachpit Press, 2006; ISBN 978-0321441768).

1. *_____, John Tollett, and Dave Rohr, Robin Williams Web Design Workshop (Peachpit Press, 2001; ISBN 978-0201748673).
   

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